5 Best Email Marketing Services for eCommerce (2024)
According to one statistic, over 4.2 billion active email accounts exist worldwide. While there are many shinier ways to communicate (namely social media) than email, it still plays an essential component in delivering information.
Email is a communication tool and a vital component of the eCommerce business. Without it, the shopping experience would be significantly less efficient and incomplete.
In this post, we look at top email marketing services for eCommerce. We go over the top features and pricing plans. And finally, we’ll give you guidance on which platform to pick for your business.
01. Constant Contact
Constant Contact has been around for over 25 years, and it started as a simple email marketing service. During the years in the business, they have grown into a digital marketing company.
Naturally, the email marketing solution is still one essential part of the company. However, you will find that they also have social media tools, surveys, SMS, automations, and more.
You can integrate their platform with major household names in the e-commerce industry, including Shopify, Wix, BigCommerce, or WooCommerce (to name a few).
⚙️ Constant Contact eCommerce features include:
- Promote your store in various ways, including email, SMS, or social media.
- Target various audiences with list segmentation tools.
- Nurture leads or entice former and inactive customers to return to active customers using automation templates.
- Make your campaign perform better and understand what works with your audience by using email tracking capabilities.
💲 Pricing
You have three plans with Constant Contact: Lite, Standard, and Premium.
The entry-level plan, Lite, costs $12/month. It gives you the tools for list-building and social media.
If you want to hop on to the next level, the Standard is your choice, costing $35/month. With the Standard plan, you get more features and marketing tools.
Finally, you have the Premium plan, costing $80/month. You get the power of Lite and Standard plans, plus tools for automation and segmentation.
The pricing is based on contact tiers. The starting tier for every plan mentioned is 0 – 500 subscribers. Then, the costs rise accordingly based on how many subscribers you have.
The monthly email-sending limit is also based on the contact tiers. The maximum number of emails you can send depends on your plan and the number of subscribers.
For instance, in the Lite plan, if you had 500 subscribers, the total sending quota is ten times the subscriber count (10×500). In the Standard plan, it is 12 times, and in the Premium, it’s 24 times.
Constant Contact has a 14-day free trial.
02. GetResponse
GetResponse was born in 1997 in a small Polish city by Simon Grabowski. Now, 25 years later, the company has over 370 employees and over 400.000 customers in over 180 countries.
The figures are impressive, and the platform is also loaded with various eCommerce functionality.
⚙️ GetResponse eCommerce features include:
- One-click integration with major eCommerce platforms.
- Create targeted marketing campaigns via segmentation.
- Send automated purchase confirmations or abandoned cart emails.
- Make more sales with promo codes.
- Use pre-built automation templates to greet new customers or recommend products.
💲 Pricing
GetReponse offers a 30-day free trial to help you get started with the platform.
Once the trial is over and you still think that GetResponse is an excellent fit for your business needs, you have four options.
First, you have the Email Marketing plan, which costs $19/month. It gives you AI-based list-building and email marketing tools with unlimited emails.
Second, the Marketing Automation plan costs $59/month and gives you the features of the Email Marketing plan and automation tools (other goodies, too).
ECommerce Marketing is the next plan, costing $119/month. This is the plan you should consider if you want to maximize your eCommerce features.
Finally, we have the GetResponse MAX plan, which costs $1099/month. It is an enterprise-level subscription, giving you all the (best) features that GetResponse can offer.
The pricing mentioned is based on monthly billing. To save money, opt for long-term (12 or 24-month) subscriptions.
The starting number of subscribers for every plan is 1000. The more subscribers you have, the more your monthly costs will be.
03. Omnisend
Omnisend has been around shorter than the previous three companies in this list. Yet, it has found its place in the eCommerce email marketing space.
The company has over 200 team members and over 100.000 customers trust its email platform. From email marketing to SMS, to web push notifications, to product reviews, this is Omnisend.
⚙️ Omnisend eCommerce features include:
- 24/7 live chat & email customer support.
- SMS/MMS marketing.
- Automation workflows, including abandoned cart emails or order and shipping confirmations.
- Popups and landing pages.
- Integrations to major eCommerce platforms, like Shopify, BigCommerce, or WooCommerce.
💲 Pricing
Omnisend comes with three plans: Free, Standard, and Pro. While all the plans have almost the same features, the selected plan defines how many contacts you can have or how many monthly emails you can send.
For instance, the Standard plan’s starting price is $16/month for 250 subscribers, and you can send 6000 emails/month. The Pro plan starts at $59/month for 2500 subscribers, and you can send unlimited emails.
04. MailerLite
Don’t let “lite” fool you, even if the company has that word in its name.
The company aims to do things more simply and lightly, resulting in better customer service and advanced features without adding extra complexity. That’s what MailerLite is all about.
⚙️ MailerLite eCommerce features include:
- Sync subscribers or track sales based on customer’s shopping behavior.
- Create beautiful emails with the drag-and-drop editor.
- Use automation tools to convert your subscribers into customers.
- Use AI to enhance your marketing emails.
- Track emails and their performance using various factors such as opens, clicks, or conversion rate.
💲 Pricing
The pricing is based on the number of contacts, starting from 0-500 subscribers. But unlike some email marketing platforms, you can send unlimited emails in their premium plans.
First, you have the Free plan, which can hold 1000 subscribers. This plan gives you email automation or a drag-and-drop editor for creating emails.
The first premium-level plan is the Growing Business. The starting tier is 500 subscribers, with a $10/month pricing. You get multivariate testing or sell digital products.
Choose the Advanced plan if you want more power for your email marketing. The starting tier is 500 subscribers, and the monthly cost is $18/month. With this price, you get features like AI writing assistant or multi-triggers in automations.
You can also opt into the Enterprise plan if the Advanced one is insufficient. In that case, you should contact MailerLite for further details.
And as always, if you choose the annual billing plan, you can save money.
05. Brevo
Brevo, formerly known as SendinBlue, is also an option if you want to add more power to your eCommerce business.
While it has many competitors in the email marketing space (including those listed in this post), it tries to differ with ease of use, flexible pricing, and superb customer service.
Apparently, these three core values (simplicity, pricing, and customer service) have worked since Brevo has attracted over 500.000 customers worldwide, and it has great reviews on TrustPilot, Capterra, and G2.
⚙️ Brevo eCommerce features include:
- There is no daily sending limit (from the Starter plan and up).
- Workflow editor.
- Advanced segmentation.
- A/B testing.
- Integrate with Shopify, WooCommerce, BigCommerce, and more.
💲 Pricing
The Marketing Platform includes four plans. The pricing is based on contact tiers; the more subscribers you have, the more you have to pay for.
First, you have the Free plan, which is great for testing the service. It has a 300 email/day sending limit, transactional email support, and page tracking tools (for finding out customer behavior).
To level up your game, hop on to the Starter plan, starting from $9/month (0 to 500 contacts). This plan is like Free, except there is no daily sending limit. Also, you have to pay some extra if you want to remove the Brevo branding.
Hop on to the Business plan to get rid of the Brevo branding. The plan starts from $18/month (0 to 500 contacts) and offers features such as advanced reporting, send-time optimization, or phone support (to name a few).
But what if you need more than what the Business plan can provide? Then, reach out to the Brevo salespeople to get an offer for the Enterprise plan.
🤔 Which Email Marketing Service Is the Best Fit for You?
How do I select from these candidates since they all seem good on paper? Here are some tips for you:
- What are your business goals and demands for the eCommerce email marketing platforms?
- What features would you absolutely need in an email marketing platform?
- How much are you willing to invest in the service?
These are just a few questions to filter the list; only you know the answers.
If you ask us, our top picks are Omnisend and MailerLite. Both provide great features in an inexpensive package.
While MailerLite has unlimited emails in its premium plans, Omnisend focuses better on eCommerce features (with a slightly higher price tag).
But don’t take it from us; sign up for the free trials, and then decide yourself.
Finally, leave a comment if you have used any services on this list. Also, let us know if you have other favorites we should know about!
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