Amazon Marketplace is an eCommerce platform that allows third-party sellers to list their products for sale on the Amazon website and app.
Amazon Marketplace products are listed alongside regular Amazon products and come up in normal searches, so it can be a very good way for sellers to get more exposure for their products and make more sales.
Sellers can choose to manage fulfillment and customer service themselves or opt for FBA, in which Amazon stores and ships the items on their behalf.
Sellers must pay a fee to Amazon for each item they sell on the platform. This is calculated as a percentage of the sale price. There are extra fees for FBA and other Amazon services.
Amazon Marketplace is available to sellers in 18 countries including the US, Canada, Mexico, the UK, Japan, India, UAE, and several European countries.
The Difference Between Amazon and Amazon Marketplace
Amazon is an eCommerce retailer that sells directly to consumers while Amazon marketplace is a storefront for thousands of independent sellers who choose to sell their products on the platform.
Amazon Marketplace is owned by and is a part of Amazon but it’s a different platform. However, because it’s so well integrated into the main site, most shoppers do not notice that they are buying from a third-party seller, especially if the product is fulfilled by amazon.
Product searches on Amazon bring up both Amazon and Amazon Marketplace products. It’s not obvious by looking at the search listing or product details which products are sold by Amazon and which are listed by Amazon Marketplace.
In fact, the only way to identify Marketplace products is by checking the “Sold by” details in the listing. Marketplace products will have a seller other than “Amazon.com” listed.
Amazon sells only new products on its main platform and retains 100% of the profits of items sold. Amazon will receive a percentage of the profit of items sold through Marketplace and the rest will go to the third-party seller. Marketplace sellers may also sell used and refurbished items as well as new items.