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5 Best eCommerce Platforms 2024 + How to Choose the Right One

5 Best eCommerce Platforms 2024 + How to Choose the Right One
Inside this article

    Are you searching for the best eCommerce platform to help you launch an online store in 2024 and beyond?

    In this post, we’ve collected the absolute best eCommerce platforms for all types of stores.

    Rather than trying to hit you with every single eCommerce platform, we curated our list to only focus on the five best options for most people. 

    Here’s each provider in a single sentence:

    • 👉 Shopify – a SaaS eCommerce platform that does everything at least pretty well; it’s our overall top pick for most people looking to make an eCommerce store.
    • 👉 WooCommerce – an open-source, self-hosted eCommerce tool powered by WordPress. It gives you maximum flexibility (but at the expense of some simplicity).
    • 👉 BigCommerce – a dedicated SaaS eCommerce platform that works well for more advanced users who want multi-channel selling or headless commerce.
    • 👉 Wix – a SaaS website builder offering fairly powerful eCommerce features; a good option for people who wish to add an eCommerce store as just part of a site.
    • 👉 Squarespace – the same basic details as Wix, but with more of a creative aesthetic. If you sell products that do well on Etsy, Squarespace could be for you.

    We’ll dig into each platform in more detail so that you can learn exactly how it functions.

    Then, once we’ve shared details on all of those eCommerce solutions, we’ll make recommendations for various eCommerce use cases. 

    If you’re in a rush, here are our picks for various situations (but we encourage you to read the full post to learn why we made those recommendations):

    Let’s get started!

    Introducing the Best eCommerce Platforms

    Before we get into more details, let’s briefly introduce the five platforms we’ve chosen to feature.

    Shopify

    When most people think of the best eCommerce platforms, Shopify is probably the first name that comes to mind.

    It’s a hosted, SaaS eCommerce platform, which means that Shopify takes care of all the technical details for you. You never need to worry about security, maintenance, updates, etc. Instead, you can just focus on growing your store.

    For enterprise-level stores, Shopify also offers a flexible (and expensive) platform called Shopify Plus.

    WooCommerce

    By the numbers, WooCommerce is one of the most popular eCommerce platforms in BuiltWith’s index, among the top one million websites by traffic.

    Unlike all other eCommerce platforms on this list, WooCommerce is not a standalone SaaS tool.

    Instead, it’s built on top of the open-source WordPress software. This factor has some pros and cons that we’ll discuss when we go more in-depth.

    BigCommerce

    BigCommerce is another popular SaaS eCommerce platform that follows the same basic approach as Shopify. There are four versions: a simple Standard plan for smaller sellers that requires zero technical knowledge and a higher-powered Enterprise version.

    In addition to offering a traditional eCommerce experience where you choose a theme and build your store via BigCommerce, it also supports headless commerce.

    With the “headless” approach, you can essentially use BigCommerce to power your store’s backend while fully customizing your store’s frontend experience with whatever code stack you prefer, including dedicated plugins for WordPress and Drupal.

    Wix

    Wix is a popular website builder that you can use to build any type of website, including an eCommerce store. 

    If you’re looking to add eCommerce functionality as part of a website rather than as the website’s sole focus, you might prefer this multipurpose approach. You can build your site using Wix and add eCommerce functionality where needed.

    While it is a hosted website builder, Wix does a good job of giving you access to code tools and APIs so that you can customize your store if needed.

    Squarespace

    Squarespace is another popular website builder that offers dedicated eCommerce platforms. Like Wix, Squarespace is not 100% focused on eCommerce, so it’s a great option for adding eCommerce functionality to a site.

    Squarespace is especially popular with creatives, so you’ll see a lot of people using it to sell the type of products you see on Etsy. With that being said, nothing is stopping you from using Squarespace in other niches, as well.

    Exploring These eCommerce Platforms in Detail

    Now, let’s dig into these platforms in more detail.

    But first, we want to share a quick note about how we structured these hands-on sections. For this post, we want to help you understand how these platforms function at a high level and what each tool does well or poorly.

    Because an eCommerce platform is such a complex unit with tons of features, it’s impossible to cover every single feature in these platforms without writing a book.

    You may need a very specific feature, like integration with a particular payment gateway. That’s why we recommend using this post as a jumping-off point to explore the feature lists of the platforms that meet your needs.

    With that out of the way, let’s get started…

    1. Shopify

    OverallEase of UseFeaturesThemesAppsPricing/Value
    4.9*55554.5
    * Nobody’s perfect 😂

    Basic Approach

    Shopify is a SaaS eCommerce platform. Essentially, this means that Shopify fully handles your store’s technical aspects, including security, maintenance, and updates. However, it also means that you can’t fully access your store’s underlying code, which is the main tradeoff you make in exchange for Shopify’s simplicity.

    Still, for most people, especially non-technical users, this SaaS approach is great because it means you can focus on growing your store instead of messing around with technical details.

    Shopify’s core software offers all of the foundational eCommerce features you need. But then, if you want to customize your store, you can add new features with apps.

    Overall, Shopify is popular because it’s very simple yet gives you access to all the features and flexibility most stores need.

    Interface Experience

    Shopify gives you a user-friendly dashboard to manage all aspects of your store. It looks something like this:

    To add products, you’ll get a simple editor like this:

    You’ll get other areas to manage your store’s…

    • Customers
    • Orders
    • Finances
    • Analytics
    • Marketing
    • Coupons
    • Apps
    • …and so on

    To set up nitty-gritty details like taxes and shipping rates, you can use the full settings area:

    Themes/Templates

    Shopify is quite flexible when it comes to themes. You can find hundreds of free or paid themes in the official Shopify theme marketplace.

    To customize your theme, you’ll get a visual editor, though you can’t drag and drop elements on the visual preview (you need to use the sidebar):

    You can also purchase themes from third-party marketplaces like ThemeForest or independent sellers.

    Check out our collection of the best Shopify themes to see some of our favorites. 

    Apps/Plugins and Integrations

    Shopify has a huge and popular app marketplace, which is a big advantage of the platform. It’s the only platform rivaling WordPress and WooCommerce regarding extensions and integrations.

    Support

    Shopify has a very good support policy. You get 24/7 support via email, live chat, or phone (Shopify Plus).

    There’s also a community support forum and a detailed knowledge base.

    Pricing

    Shopify has three core pricing plans, starting at $39 monthly (with monthly billing). There’s also a 3-day free trial to test it out (no credit card required). Once the trial is over, the price is $1 for the first month, after it jumps to the regular pricing level:

    Beyond the fee for Shopify itself, you also might want to purchase a premium Shopify theme (a one-time fee) and premium Shopify apps (typically a recurring monthly fee).

    If you use many premium apps, your expenses can quickly go up.

    Another pricing detail is that Shopify charges an extra transaction fee if you use a payment processor outside Shopify Payments.

    The transaction fee varies depending on the plan. For example, if you want to accept PayPal on the Basic Shopify plan, Shopify will charge an extra 2.0% on top of PayPal’s processing fee.

    Beyond the three core Shopify pricing plans, there’s also a Shopify Starter plan that works for very simple selling but doesn’t give you a dedicated store.

    For more enterprise-grade solutions, there’s Shopify Plus, which starts at $2,300 per month and gives you access to more advanced features like multiple headless storefronts and B2B sales.

    Pros

    • Shopify does everything pretty well. It’s a great all-around tool.
    • Shopify handles all of the maintenance and security for you.
    • There’s a huge app marketplace to extend your store and integrate with services.

    Cons

    • Shopify charges an extra transaction fee if you use a third-party payment gateway like PayPal.
    • The non-eCommerce features can be weak. For example, while Shopify lets you create a blog, it’s pretty limited.

    Go to Shopify

    2. WooCommerce

    OverallEase of UseFeaturesThemesAppsPricing/Value
    4.535554.5

    Basic Approach

    WooCommerce is a free, self-hosted, open-source eCommerce solution built on top of the massively popular open-source WordPress software.

    To use WooCommerce, you must first purchase your web hosting and install the WordPress software. Then, you can install WooCommerce as a WordPress plugin.

    Because you’re self-hosting the software, you’ll be fully responsible for your site’s maintenance and security (or you can pay someone to do it for you). These tasks are fairly simple, so they shouldn’t scare you off. But WooCommerce definitely puts the most responsibility on your shoulders in those areas, which is something to consider.

    The benefit of taking on that added responsibility is that you have full access to your store’s underlying code, which makes WooCommerce an excellent option for people who value flexibility and/or stores with unique needs.

    If you want to turn WooCommerce into more of a “hosted eCommerce platform” approach like Shopify, you can use WordPress.com’s eCommerce plan instead of self-hosting the WooCommerce software.

    WordPress.com handles all the technical details while giving you almost all the flexibility of a self-hosted WooCommerce store.

    To see it in action, check out our WooCommerce tutorial.

    Interface Experience

    Because WooCommerce is a WordPress plugin, you’ll manage your store directly from your WordPress dashboard. If you’re not familiar with WordPress, the WordPress dashboard looks like this:

    To add products, you can use the standard WordPress editor but with some unique twists for WooCommerce:

    You’ll also get separate dashboards to manage your customers, orders, sales data, settings, and so on:

    Themes/Templates

    Themes are a big strength for WooCommerce. There are thousands of free and premium WordPress themes that offer full support for WooCommerce, so you’re spoiled for choice and should have no issues finding the perfect designs.

    To see some great options, check out our collections:

    You can customize your theme using WordPress’s built-in theme customizer. Some WooCommerce themes offer integrations with visual, drag-and-drop design plugins, which provide great flexibility.

    Apps/Plugins and Integrations

    Plugins and integrations are another advantage of using WooCommerce and WordPress. With the exception of Shopify, no other eCommerce platform comes close to the number of plugins and integrations that WooCommerce offers.

    WordPress.org offers 59,000+ free WordPress plugins, and thousands more are available from independent sellers or marketplaces like CodeCanyon.

    Support

    Because WooCommerce is free and open-source, there’s no official on-demand support team like chat or phone. However, you still have many options for getting help when needed.

    First, finding community support is easy because WordPress and WooCommerce are so popular. There are tons of forums, Facebook groups, blogs, and other sites with active communities of people who can help you with issues.

    Additionally, while WooCommerce itself doesn’t offer dedicated support, many of the plugins you use for your WooCommerce store do. That means you can reach out directly to support whenever you need help with a plugin you’re using.

    Pricing

    The WordPress software and the WooCommerce plugin are both 100% free and open-source. However, there are other associated costs if you want to create a functioning WooCommerce store.

    The biggest one is hosting to power the WordPress and WooCommerce software. For small stores, you may be able to get by with $10/month (or less) hosting, but most busy stores will need higher-powered hosting that costs $30+ per month (or even into the hundreds per month for very busy stores).

    Beyond that, you may also want a premium WooCommerce theme and some premium WooCommerce plugins. A premium theme will cost you ~$60, and you should budget at least $250+ per year for plugins.

    Put it all together, you could run a very simple WooCommerce store for as little as ~$120 per year, but a more realistic cost for a moderately busy store is something like ~$1,000 per year for hosting, theme, and plugins.

    Pros

    • WooCommerce offers maximum flexibility because of its huge plugin library and full access to your store’s underlying code.
    • Because WooCommerce is built on WordPress, it excels at non-eCommerce functions like blogging or adding other types of content to your site.
    • WooCommerce can be very cheap for a basic store if you’re on a budget.

    Cons

    • Because it’s self-hosted, you’ll be responsible for security and maintenance (unless you use WordPress.com’s eCommerce plan).
    • While WooCommerce has the potential to be very affordable, it can also be more expensive than other platforms in some situations (especially if you need high-powered hosting and lots of premium plugins). It really depends on your situation.
    • There is no official live chat or phone support channel, so you need to rely on community support or third parties.

    Go to WooCommerce

    3. BigCommerce

    OverallEase of UseFeaturesThemesAppsPricing/Value
    4.544.544.54.5

    Basic Approach

    While BigCommerce is a SaaS tool, it’s pretty flexible in how it approaches creating a store.

    First, you can use it just like Shopify, where you sign up for an account and let BigCommerce handle everything for you. However, what differentiates it from Shopify* is that BigCommerce makes it easy to use a “headless” approach.

    With a headless commerce approach, you use BigCommerce to handle your store’s backend, and then you can use any technology to create your frontend store. We know that this sounds complicated, and it certainly can be. However, it doesn’t have to be.

    For example, BigCommerce offers an official WordPress plugin that lets you use BigCommerce as a headless commerce solution with WordPress. BigCommerce will handle all the backend details and key pages like your checkout. But for everything else, you can use WordPress. You can even find BigCommerce WordPress themes.

    BigCommerce also excels at multi-channel selling, making it easy to add other sales channels such as Amazon and eBay.

    If these features don’t interest you, you should probably just stick with Shopify. But if they do, BigCommerce might be a better SaaS eCommerce platform for your situation.

    *Shopify does allow headless commerce on the enterprise-focused Shopify Plus plans but not on its regular plans.

    Interface Experience

    Like Shopify, BigCommerce offers a well-designed dashboard to manage your store. The main BigCommerce dashboard looks like this:

    To add products, you can use an interface like this:

    If you want to set up multi-channel selling, you get a dedicated Channel Manager area:

    When you add a new channel, you can choose from a range of options:

    You’ll also get other areas to manage your orders, customers, analytics, settings, and so on. 

    Themes/Templates

    BigCommerce gives you a few ways to control the design of your store.

    First, if you’re using the “normal” approach, BigCommerce maintains an official theme directory of free and paid options. To customize your theme, you’ll get a drag-and-drop page builder. It’s not super fancy, but it gets the job done:

    If you want to use BigCommerce as a headless commerce solution with WordPress, you can also use WordPress themes to control the frontend design of your store. You can even find some dedicated WordPress BigCommerce themes, such as the Shoptimizer theme.

    Apps/Plugins and Integrations

    BigCommerce hosts an official app marketplace to help you extend your store. It has fewer options than Shopify or WooCommerce, but you can find 1000+ apps to help you add features to your store or integrate with other services.

    Support

    BigCommerce has an excellent support policy. You can get 24/7 help via phone, live chat, or email.

    There’s also a detailed knowledge base for self-help.

    Pricing

    BigCommerce’s pricing depends on whether you’re interested in the Essentials or Enterprise edition.

    The Essentials option should work for most solopreneurs and small businesses, while the Enterprise option is focused on larger enterprises.

    The Essentials plans (with annual billing) are priced identically to Shopify. You also get a 15-day free trial (no credit card required):

    Unlike Shopify, BigCommerce doesn’t charge an extra transaction fee for using a custom payment gateway.

    However, you should note that the Pro plan’s price only supports stores with up to $400k in annual sales. Beyond that, you’ll pay an extra $150 monthly for each additional $200k in sales. So if you have $600k in sales, you’d pay ~$550 monthly.

    You’ll need to talk to sales for the Enterprise plans to get the exact pricing information.

    Pros

    • BigCommerce’s headless approach gives you much flexibility for your store’s frontend display.
    • Dedicated plugins for WordPress and Drupal that let you use those popular open-source tools as your store’s frontend.
    • BigCommerce is great for multi-channel selling.
    • There are no added transaction fees for using different payment gateways like Shopify charges.

    Cons

    • For basic stores, Shopify is probably a better option. BigCommerce is a more niche tool for people who need its flexibility.
    • BigCommerce charges an extra fee if you exceed $400k in yearly sales.

    Go to BigCommerce

    4. Wix

    OverallEase of UseFeaturesThemesAppsPricing/Value
    45443.55

    Basic Approach

    Wix is a SaaS-hosted website builder that allows you to create any type of website, including an eCommerce store.

    That’s the key difference between Wix and Shopify/BigCommerce: Wix can help you build other types of websites beyond just eCommerce.

    This approach can be useful if you want your eCommerce store to be just a part of your website. For example, you could build a membership community with Wix and add a store. Or, you could add a merch store to your band’s website, and so on.

    If your site is always 100% focused on eCommerce, go with a dedicated eCommerce solution like Shopify. However, if you value the flexibility to build different types of sites, Wix could be a better option. 

    Interface Experience

    When you first sign up for Wix, an onboarding wizard will launch to help you choose the features you want for your site.

    Wix will then drop you into the home page, where you can continue with the setup steps. It’s worth noting that you can do the steps in any way you wish. The setup checklist is only to help you to configure the important bits of your online store.

    The look and feel of your online store are critical. In the Design Site section, you can either build your layout using AI or customize a ready-made template.

    Wix offers many templates, so take your time to find the best match for your site.

    To manage the eCommerce functionality, you can find all the essential parts on the Settings menu:

    However, as mentioned before, the easiest way to set up your store is to follow the checklist on the front page.

    Adding products is one of the most important functionalities of an online store. Fortunately, in Wix, this is easy with a well-designed interface like this:

    Themes/Templates

    Wix’s official template marketplace offers over 800 options, though not all are focused on eCommerce.

    To customize your template, you can use Wix’s visual drag-and-drop editor:

    If none of the marketplace templates match your demands, you can purchase them from third-party developers.

    Apps/Plugins and Integrations

    Wix is ok but could be better regarding apps and integrations. It maintains an official app marketplace that contains 800+ apps. This selection gives you a good amount of flexibility, but it’s far from what Shopify or WooComemrce offer.

    Still, you will find plenty of useful tools for accounting integrations, dropshipping, shipping/fulfillment, and more.

    Support

    Wix offers callback support in nine languages, which is great if you’re not a native English speaker. English support is available 24/7, while other languages have limited availability.

    If you don’t want to talk on the phone, Wix also offers a chat option, and in some cases, you can submit a support ticket.

    There’s also a detailed knowledge base for self-help.

    Pricing

    Wix offers three eCommerce plans, starting at just $24 per month ($17 if you choose the annual pricing). The pricing makes Wix one of the cheapest eCommerce platforms. You can also try it out with a 14-day free trial.

    The pricing you see above uses annual billing by default. The price is higher if you choose the monthly billing period.

    Pros

    • You can build more than just eCommerce stores.
    • It is one of the cheapest eCommerce platforms out there.
    • It has a solid collection of templates and apps.

    Cons

    • eCommerce features are less robust than a dedicated eCommerce platform.
    • Wix makes it hard to migrate your data if you ever want to switch eCommerce platforms in the future.

    Go to Wix

    5. Squarespace

    OverallEase of UseFeaturesThemesAppsPricing/Value
    4533.525

    Basic Approach

    Squarespace is a hosted website builder that also offers full eCommerce functionality. It uses the same basic approach as Wix, so we won’t rehash what we covered with Wix.

    One unique aspect of Squarespace is its very specific aesthetic. As mentioned in the introduction, Squarespace’s aesthetic is designed to work well if you’re selling the types of products that do well on Etsy.

    Interface Experience

    The main Squarespace dashboard shows a live preview of your site with a sidebar on the left to help you manage different areas.

    Go to the Selling tab on the left to access some eCommerce features. This area is well-designed and generally very pleasant to work in:

    When you add a product, you get a very streamlined interface:

    The rest of the store-related settings are on the Settings > Selling menu. There, you can manage payments, taxes, and shipping.

    Themes/Templates

    Squarespace offers a small number of free eCommerce templates as part of its subscription. These templates definitely have a certain “aesthetic,” with minimal designs and a focus on large imagery.

    To customize your template, you can use Squarespace’s visual drag-and-drop editor:

    You can purchase third-party Squarespace templates from independent sellers if you want more flexibility.

    Apps/Plugins and Integrations

    One of Squarespace’s downsides is its limitation on apps and integrations with other tools. For a long time, it didn’t even allow third-party extensions.

    That’s changed now, and Squarespace does maintain a Squarespace extensions library. However, your options are still more limited compared to other platforms.

    Support

    Squarespace offers direct support whenever you need help. You can reach out via email or live chat – there’s currently no phone support option. Email support is available 24/7, but live chat support is only available Monday-Friday from 4 AM to 8 PM EST.

    Squarespace also offers a detailed knowledge base for self-help.

    Pricing

    Squarespace offers two eCommerce plans:

    • Basic Commerce – $40 per month paid monthly or $28 per month paid annually.
    • Advanced Commerce – $72 per month paid monthly or $52 per month paid annually.

    There’s also a 14-day free trial to test it out:

    Pros

    • You can build more than just eCommerce stores.
    • It is very popular with creatives, which could be a good match if you want to launch a creative eCommerce store.
    • It is affordable, with flat and predictable pricing.

    Cons

    • Squarespace’s eCommerce functionality is generally less robust than that of competitors (like Shopify).
    • It has a limited selection of eCommerce templates, extensions, and integrations compared to other platforms.
    • Live chat is not 24/7 (though email support is).

    Go to Squarespace

    How to Choose the Best eCommerce Platform: A Detailed Guide

    Here’s the tricky thing about choosing the best eCommerce platform:

    There’s no single “best” platform that’s going to be the right pick for every single store.

    Instead, choosing the right solution for your store will depend on your needs, knowledge level, budget, and so on.

    So, to account for that, we’ll make different recommendations depending on what you’re looking for.

    You can click the links below to jump straight to the relevant section:

    Best eCommerce Platform for Most Stores

    If you don’t know where to start, Shopify is the best place for most people to launch an eCommerce store.

    Why Shopify? Because it does everything pretty well. While there are specific areas where other platforms surpass Shopify, it does the things most people need.

    Unless you fit into one of the narrow scenarios below, you should probably choose Shopify for your store.

    Best eCommerce Platform for Small Businesses or Startups

    If you’re a small business or startup, we recommend Shopify for the reasons above unless you fit into a more specific scenario below.

    Best eCommerce Platform for Flexibility

    If you want the eCommerce tool that offers the most flexibility, you won’t beat WooCommerce.

    Again, WooCommerce is self-hosted, open-source software, which gives you a level of flexibility that no closed-source SaaS tool can match.

    You get a massive plugin marketplace to extend your store. And if that’s not enough, you can always edit every part of your store’s underlying code.

    WooCommerce also generally doesn’t place arbitrary limits on your store. For example, Shopify limits you to 100 variants per product, while WooCommerce will never put those arbitrary limits on your store*.

    Do most stores need more than 100 variants? Probably not. But if your store does, you’ll appreciate that WooCommerce lets you do what’s required.

    * To avoid nit-pickers, WooCommerce applies a 50 variant limit by default. But you can easily change this to any number with a short code snippet.

    Best eCommerce Platform for Multi-Channel Sellers

    If you sell via multiple channels, such as your website, Amazon, eBay, in-person, and so on, you’ll want an eCommerce platform that lets you collect all those different sales channels in one spot.

    BigCommerce is the best option for multi-channel selling because it’s had that focus from the beginning. You can easily connect to all the popular platforms, including social media and in-person POS systems.

    Shopify is another good option here, as it also lets you add multiple sales channels. If you value Shopify’s other features, you might want to choose it over BigCommerce.

    Best eCommerce Platform for Dropshipping

    If you want to create a dropshipping business specifically, you should choose either Shopify or WooCommerce. Both are well-suited to this type of business and include many extensions that help you easily integrate with dropshipping providers such as AliExpress.

    With Shopify, you get Oberlo (which Shopify acquired) and several other dropshipping apps. With WooCommerce, you get popular dropshipping plugins like AliDropship, WooDropship, and more.

    There are also cross-platform dropshipping apps that work with both. For example, Dropified works with both WooCommerce and Shopify (as well as BigCommerce).

    Related: Dropified vs Oberlo comparison

    While all the platforms on this list support dropshipping (even Wix and Squarespace), WooCommerce and Shopify are the strongest.

    Best eCommerce Platform for Small, Casual Stores

    If you have a small, casual store, we recommend Squarespace if your store fits the Squarespace aesthetic. If not, consider Shopify or Wix.

    Best eCommerce Platform for International Sales

    If you want to create an international store in multiple languages, WooCommerce is the best option because WordPress is well-suited for multilingual sites. You can also find some really convenient translation plugins, like TranslatePress or Weglot.

    Shopify supports translations of up to 20 languages (except on the Shopify Lite plan). To simplify translating your content, you’ll probably want a translation app.

    Best eCommerce Platform for Headless Commerce

    If you’re interested in headless commerce, BigCommerce is the best option on this list. Its “API first philosophy” makes setting up your tech stack easy. BigCommerce also offers dedicated integrations for WordPress and Drupal, letting you use those popular CMS tools as your store’s frontend.

    Best eCommerce Platform for B2B Sales

    If you’re selling B2B (business to business), you’ll have different needs than a B2C store (business to consumer).

    Because it can be customized extensively, WooCommerce will always be a great B2B eCommerce platform. With plugins or custom code edits, you can make WooCommerce work how you need it to.

    Shopify also offers a B2B platform if you upgrade to Shopify Plus. This can also be a good option, but it’s pricey because it costs $2,300 per month minimum.

    Finally, BigCommerce also recently released a B2B Edition with B2B-specific features. Contact BigCommerce sales for more information about the pricing.

    Best Platform to Add a Store to An Existing Site

    So far, I’ve assumed you want to create an eCommerce store. But what if you’re going to make your eCommerce store just a part of a non-eCommerce site?

    For example, you may want to add a merch store to an existing site. The merch store isn’t the focus – it’s just an accessory to the site.

    Or, you have an artist’s portfolio, and you’re looking to sell some of your work via your portfolio.

    Going with a full eCommerce platform like Shopify might be overkill in these situations. Instead, consider Squarespace or Wix. Or, WooCommerce can also work well.

    Launch Your Store Today

    That wraps up our big roundup of the best eCommerce platforms to launch a store in 2024 and beyond.

    We hope that by highlighting specific use cases, you will have a good idea of how to pick the right platform for your situation. If you’re still in doubt, we recommend starting with Shopify.

    Get Started with Shopify (for $1 month Trial)

    Do you still have any questions about where to launch an online store? Let us know in the comments!

    Reader Interactions

    1 Comment

    1. Roubik
      2 years ago

      Hello,

      Could you let me know if you design online stores, and if so, on what platform? WooCommerce, Shopify, etc.?

      Thanks,

      Reply

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