The business to consumer (B2C) model means selling products and services directly to consumers for personal use. B2C companies may fall under a wide range of categories and industries.
To be successful, it’s important for B2C businesses to understand their customers and target the right segments when they’re choosing products and developing marketing campaigns.
Some B2C companies may target a very wide range of customers. Amazon would be a good example of this, as it offers so many products, there’s pretty much guaranteed to be something for everyone.
Other B2C companies have a much smaller customer base and may even only sell one product. For example, a B2C business might specialize in selling baby products, tech gadgets, or vegan supplements.
The Benefits of B2C eCommerce
There are many benefits for B2C retailers for choosing an eCommerce model. While some retailers use their online stores only as a secondary way of reaching customers, others have closed many of their brick and mortar stores so they can focus more on their eCommerce operations
Global customer reach
One of the main advantages of eCommerce over traditional commerce is that it’s much easier to reach a wider customer base and sell to people all over the world.
It’s possible to run an eCommerce website on a very small budget. Unlike a physical store where you have to pay for rent, utilities, staff, and other costs, you can start up an eCommerce business with very little capital.
Better data collection for marketing and customer engagement
There are hundreds of opportunities to collect data when you have an eCommerce website from analyzing your site traffic to profiling potential customers on social media.
This wealth of data means you can accurately see how your business is performing at any moment and identify areas for improvement.
You can also use this data to create more targeted marketing campaigns and personalized customer experiences.