The 18 Top eCommerce Website Designs of 2018
It takes website visitors less than two-tenths of a second to form a first impression of your eCommerce store. If you want to draw in more customers and increase the perceived quality of your brand, then you must have a good website design.
While web design is subjective, there are some elements that will stand out to users. These can be easily incorporated into your eCommerce shop. To give you a better idea of what these elements are and how they can be used, we’ve collected 18 inspirational examples of top eCommerce site design.
Now, let’s take a look at some of the best eCommerce sites created using a variety of platforms.
Bonvagon is a Scandinavian home goods store that sells everything from home decoration and furniture to personal accessories and stationary.
- Vibrant product photos
- Categories displayed on the front page
The store includes a prominent search bar, navigation bar categories, and front page product listings just to name a few elements. The white background and grid display give off a minimalist feel, and the beautifully-colored feature product images add a pop of color throughout.
An online store with a Southern twang all its own, Bourbon & Boots sells a range of products from home goods to jewelry and accessories to clothing.
- Easy navigation
- Gift guides
- “New Arrivals” and “Best Sellers” displayed on homepage
The homepage features a full-width image slider, as well as highlighted products and product categories in a clean, gridlike layout. It’s quite easy for customers to navigate both with the help of navigation bar categories and a search box in the top right corner.
3. Cinelli USA
With a bold, full-width image slider and drop down category listings, Cinelli USA takes no time to introduce you to its variety of products.
- Product “Quick View”
- Drop down categories for easy navigation
The homepage also includes featured products with a Quick View of individual product page so as to make it easier for customer to browse their many offerings.
Eloquence is a home goods and garden brand with a focus on neutral colors, minimalist designs, and a modern-meets-classic style. The site is clean and, most importantly, easy to navigate.
- Interactive Instagram feed on homepage
- Clean, elegant design
And did we mention the modern twist that Eloquence incorporates into their products? You can see it clearly on their site, too. The homepage features an interactive Instagram feed, a pop-up contact form, and buttons that lead to both their Instagram and Pinterest feeds.
5. Factory 43
If you’re looking for one-of-a-kind graphic print products, then Factory 43 is just what you need.
- Easy navigation
- A variety of product photos
Factory 43 is a graphic goods shop with a variety of offerings, including shirts, wall art, totes, and mugs. The site’s five-page image slider prominently features their unique designs, and the scrolling product display offers a glimpse at their latest work.
The site is also easy to browse both with the use of categories and a homepage search bar.
Hansen Distillery is a family-operated craft distillery based in Edmonton, Alberta, Canada.
- Clear and colorful imagery
- Simple product page
The homepage seamlessly incorporates all aspects of its brand – including its products, services, blog, and Instagram feed – and it does so without overwhelming the visitor or drawing too much attention to one particular area.
The white background and black lettering keep the site from looking too busy, and Hansen Distillery lets their photos do all of the talking.
With a bright background, colorful images, and a cohesive yet freestyle design, Leif’s online store brings the brand’s bohemian style to life.
- Vivid colors that align with the brand
- Clearly defined product categories
Leif is a “lifestyle shop” with a focus on “beautiful things for everyday living.” They sell beautiful boho products from categories such as home goods, artwork, jewelry and accessories, and stationary.
The site’s design is simple – with clearly defined headers and footers incorporated throughout, and a focus on colorful and well-styled imagery. The products are also easy to browse, and you can even sort by product name, price, most recent, and best selling.
8. Neon Poodle
Neon Poodle is a niche eCommerce shop that specializes in – you guessed it! – neon signs. And just as unique as their products is their site design.
- Full-width front page with left-side navigation
- “Featured Products” displayed on homepage
This online store uses left-side navigation to direct visitors to where they need to go. The main page element – which takes up the center and right of the full-width display – incorporates an image slider and grid-styled featured and new products.
You can survey the site by choosing from links to the left which include In Stock items and the Custom Orders page. Or you can click the small search icon in the top right if you have a specific product in mind.
9. Nice Laundry
As the name suggests, Nice Laundry is a clothing store, but one with a niche focus – custom underwear and socks.
- Easy navigation
- Front page grid elements
With a clean and minimalist design, Nice Laundry’s online store offers an easy-to-navigate experience. You can browse categories by clicking one of the four options at the top of the page – best sellers, underwear, socks, and customize – or scroll down to take a look at some of their featured items.
And while you can’t filter or sort the items listed on category pages, there is clearly-labeled sectioning so you can quickly find the style you’re looking for.
10. Press London
Cold-pressed juices are all the rage these days, so why not take a look around over on Press London?
- Blog posts featured on front page
- Easy navigation
- Product filtering and sorting
This online store sells cold-pressed juices, cleanses and supplements, soups, and accessories. Browse the site by clicking on of the categories listed on the top left, or scroll through the homepage to take a look at bestsellers or to find a location near you.
The full-width page design means that all products are displayed clearly, and you can sort and filter product listings for an improved customer experience.
If you’re in need of prints for any occasion, as well as rush shipping, Printing New York is a great place to look.
- “Current Deals” displayed on the front page
- A variety of product customization options
Printing New York is a graphics and printing company that sells marketing and promotion products, stationary, and more. And their beautiful graphic featured prominently on the homepage makes it clear as to what they do.
The homepage also features a bold navigation bar, a scrolling row of current deals, and graphics describing the store’s offerings. And the product pages include a grid layout with an Order Now overlay which makes it easy for customers to make a purchase in just a few clicks.
The Sand and Stone Jewelry store website aims to tell a story, and it does so with its clean, white background, black text, and grid layout featuring vibrant product images.
- Unique product images
- Easy product customization
From the homepage, you can click on featured products to get an up close view. And to browse what’s for sale, all you need to do is click Shop Now at the top of the page.
The product page includes a grid layout, similar to the homepage one but with more spacing in between. You can learn more about each product by clicking on its image, and here you can view more photos, select from different styles, and even choose your shipping option.
The Sodashi website is a clean, beautiful one that includes featured products, brand information, and vibrant images. The smooth transition from one section to another promote a delicate, yet cohesive style.
- Seamless sectional transitions
- Beautiful imagery
Take a look at the products by clicking Shop on the navigation header, and filter results by category including face care, body care, and gift sets. Each product includes an image, description, and price listing so you can easily compare inventory as you shop.
Overall, the Sodashi website does a good shop in representing their brand through delicate style choices and beautiful imagery.
14. Soulful Hues
Soulful Hues is an India-based sartorial studio that sells beautifully-crafted and designed clothing items with an Indian flare. The full-width image slider displays the various styles offered by the brand, and the homepage includes a brand video and Season Must Haves.
- A “Sketchbook” tool to create your own outfits
- Vibrant imagery that aligns with the brand
The online store even features a “Sketchbook” – a tool that enables you to create your very own custom-made outfit so you can uniquely browse product offerings.
If you’d prefer to just take a casual look around, you can click Shop at the top of the page and filter search results by style and/or collection. And if you need more ideas, you can also feel free to peek their expertly-styled Lookbook.
15. Tropical Sun
Tropical Sun is a food brand with a specialty focus on ethnic spices, oils, drinks, and snacks. The online store features vibrant colors one would expect of a tropical paradise, and an easy-to-maneuver layout.
- Clear, direct navigation
- Vivid colors that align with the brand
- Product sorting
The full-width homepage features a listing of new products, a Recipes section with gridded categories, and a row of blog posts. And the drop down navigation menu makes it easy to peruse products, recipes, and more.
16. TRUE linkswear
Whether you enjoy the occasional round of golf, or you’re a regular on the greens, TRUE linkswear offers comfortable and high-quality golfing shoes and accessories with an eye towards design.
- Easy navigation
- High-quality product images
- Product image zoom
The full-width homepage features beautiful action shots, and the top left navigation menu offers an easy way to find what you need. The inventory page makes it easy to refine your search, and the product pages offer beautiful product images and user reviews.
HumanCharger is a bright light therapy company with a unique product – one which this Finnish company claims recharges and energizes you throughout the day.
- Beautiful product imagery
- Clean, streamlined design
The homepage includes beautiful imagery, user reviews, and product benefits. The top-of-the-page navigation bar also makes it easy to move from one page to another, and the product page features up close product shots.
Deeming themselves “The Original Outdoor Clothing Company,” Woolrich sells parkas, tops, bottoms, shoes, and accessories.
- “Related Products” and “Customers Also Viewed” tabs
- On-page product reviews
The website uses a white background and black text draws attention towards the vivid imagery and beautiful product photos placed throughout the site. The main product page make it easy to browse with both filtering and sorting capabilities, and individual product pages clearly highlight the item’s features and reviews.
The features and elements that you choose to include on your eCommerce website will depend on industry, customer needs, and personal preference. However, some of the above-mentioned features are good ones to consider if you need a bit of inspiration
Which of the above featured elements will you be incorporating into your eCommerce website design for 2019? Let us know in the comments section!