23 Top eCommerce Website Designs of 2023

It takes website visitors less than two-tenths of a second to form a first impression of your eCommerce store. If you want to draw in more customers and increase the perceived quality of your brand, then you must have a good eCommerce website design.

While web design is subjective, there are some elements that will stand out to users. These can be easily incorporated into your eCommerce shop. 

To better understand these elements and how you can use them, we’ve collected 23 inspirational examples of top eCommerce site design.

Now, let’s take a look at some of the best eCommerce sites created using a variety of platforms.

1. Bliss

Bliss is a boutique skincare brand that uses cruelty-free spa ingredients to create its range of products.

Highlighted Features

• A slider on the front page features their products.
• A mega-menu helps you navigate the store.
• Product reviews by the consumers.

The design consists of colorful pages and bright colors. The elements combined with clear photography guarantee your shopping experience.

Customers can also access the store using different categories, including best sellers, skincare, body & healthcare, and sets & kits.

And if you are still deciding whether you should buy a product, you can read the reviews left by other customers.

2. Allbirds

Eco apparel and footwear Allbirds relies on big photography on their front page. Sustainability and merino wool are the key things with this brand, and it shows on their website.

Highlighted Features

• Hero image and large CTA buttons above the fold to drive traffic to featured products and their store.
• Customers can leave product reviews.
• A thorough introduction to where they manufacture their products and what materials they use.

Allbirds differentiates with eco-friendliness and sustainability from its competitors, which becomes apparent throughout the website.

Products are easy to browse by category or material, and product pages display clear images in multiple angles and color variations. Customers can also zoom the products and videos if they wish.

3. Mollyjogger

Mollyjogger is an outdoor heritage brand selling useful fishing, hunting, and outdoor recreation items. The brand is easily recognizable in its website’s earthy color palette and retro typography.

Highlighted Features

• Victorian typography and graphics.
• Hero image with a clear CTA button at the center.
• Simple grid-based product display.

This website is a perfect example of how simple can often be better. Mollyjogger achieves a high-effect design with a basic layout on-brand images and typography.

The site loads fast, and it’s easy to navigate. You can access any shop category on the website’s top menu, and you are on your way to checkout with just a few clicks.

4. Modern Urban Jungle

Modern Urban Jungle offers a curated collection of plant-themed home décor, decorative planters, and plant care items.

Highlighted Features

• Beautifully styled images.
• Instagram feed on the homepage.
• Display prices in major currencies.

The simple design relies on the beauty of the images to sell the products, and even browsing the categories feels like scrolling through Instagram. 

A live Instagram feed of leafy interiors looks perfectly in place alongside the products featured on the homepage.

5. Magic of I

Magic of I is a company selling planners, journals, stickers, gift cards, and calendars with an astrology theme.

Highlighted Features

• Parallax scrolling effect on the home page.
• High-quality product images and videos.
• Customer reviews and Instagram feed on the homepage.

High quality. That’s the impression you get when you browse the Magic of I’s website, with its carefully styled product images and videos.

To complement the overall experience, you can enjoy their site with a natural color scheme and simple layout.

6. Hydro Flask

Hydro Flask is a US-based insulated water bottle company that has successfully branded itself to outdoor enthusiasts, gym goers, and image-conscious crowds.

Highlighted Features

• Simple design with colorful, large imagery on the front page.
• Detailed product descriptions with high-quality images and videos.
• Interactive customization tools.

The Hydro Flask website is easy to navigate and shop by beverage type or situation. Customers can also use a customization tool to create their unique hydro flask. 

7. Bonvagon

Bonvagon was founded in 2011 as a Turkish women’s initiative. It’s a home goods store that sells everything from home decoration to personal accessories and stationery.

Highlighted Features

• Recently visited products widget that shows your store browsing history.
• Vibrant product photos.
• Categories displayed on the front page

The store includes a prominent search bar, navigation bar categories, and front-page product listings, to name a few elements. The white background and grid display give a light feel, and the beautifully colored featured product images add a pop of color throughout.

8. Eloquence

Eloquence brings antique furniture to life, focusing on neutral colors, minimalist designs, and a modern-meets-classic style. The site is clean and, most importantly, easy to navigate.

Highlighted Features

• Clean, elegant design.
• Simple navigation.
• Filter products with various options, including width, height, depth, or color.

Want to keep up with the latest Eloquence updates? Then sign into their email newsletter accessible from the home page. You can add products to your wishlist and save your favorite items on your Pinterest account.

9. Factory 43

If you’re looking for one-of-a-kind graphic print products, then Factory 43 is just what you need.

Highlighted Features

• Simple, easy-to-use mega-menu navigation.
• Clear and crisp imagery.
• Nice zoom effects on product pictures.

Factory 43 is a graphic goods shop with various offerings, including shirts, wall art, totes, and mugs. The animations on the front page strengthen the impression that they are doing something unique.

Although you may think there is so much going on their site, browsing is still easy, thanks to categories and a homepage search tool.

10. Hansen Distillery

Hansen Distillery is a family-operated craft distillery based in Edmonton, Alberta, Canada.

Highlighted Features

• Access to categories on the home page.
• Simplified product page.
• Make your drinks with the recipe page.

The homepage seamlessly incorporates all aspects of its brand – including products, events, recipes, and blog posts – without overwhelming the visitor or drawing too much attention to one particular area.

The white background and black lettering keep the site from looking too busy, and Hansen Distillery lets its photos do all the talking.

11. Leif

Colorful images bring life to Leif’s online store’s minimalistic style.

Highlighted Features

• Easy-to-access navigation and product categories.
• Simple product pages.
• Clear imagery.

Leif is a “lifestyle shop” focusing on “beautiful things for everyday living.” They sell products in categories such as home goods, artwork, jewelry, and accessories.

The site’s design is simple – with clearly defined headers and footers incorporated throughout and a focus on colorful and well-styled imagery.

The products are also easy to browse. You can even sort them by department (home goods, artwork …) or category (bags, napkins, print …).

12. Neon Poodle

Neon Poodle is a niche eCommerce shop specializing in – you guessed it! – neon signs. And just as unique as their products is their site design.

Highlighted Features

• The black site design is the perfect background for product shots.
• The step-by-step online neon builder makes it easy for customers to order their custom neon signs.
• Get instant access to customer care with a chat option.

This dark and moody online store sets the ideal backdrop for its bright neon lights. Simple navigation on the top menu directs visitors to its product collections and customization service.

The online neon builder is a highlight of this store.

The step-by-step tool walks customers through choosing text, font, size, color, and other product options. A preview of the custom neon light as it would look in a stylish modern living room is displayed in real-time as soon as you make design changes.

13. Nice Laundry

As the name suggests, Nice Laundry is a clothing store with a niche focus – on custom underwear and socks.

Highlighted Features

• Clean navigation.
• Big category images on the home page.
• Joining their newsletter gets you a bonus pair of socks.

With a clean and minimalist design, Nice Laundry’s online store offers an easy-to-navigate experience. 

You can browse categories by clicking one of the five options at the top of the page – best sellers, loungewear, underwear, socks, and customize – or scroll down to look at some of their featured items.

And while you can’t filter or sort the items listed on category pages, there is clearly labeled sectioning so you can quickly find the style you’re looking for.

14. Press London

Cold-pressed juices, anyone? If so, take a look around Press London?

Highlighted Features

• Big hero scroller on the home page, giving you direct access to their store.
• Grid design with extensive imagery.
• Earn loyalty points by shopping, then claim your rewards.

This online store sells cold-pressed juices, cleanses and supplements, and soups. You can browse the site by clicking on the categories listed at the top or scrolling through the homepage to look at their best sellers.

The full-width page design means that all products are displayed clearly. This design choice makes the website fun to browse.

15. Printing New York

If you need prints for any occasion (from large ones to business cards), as well as rush shipping, Printing New York is a great place to look.

Highlighted Features

• All the categories are featured on the front page.
• Find their blog posts on the home page.
• Plenty of customization options.

Printing New York is a graphics and printing company that sells marketing and promotion products, stationry, and more. Their specialty is same-day printing.

The fast-paced full-screen background video represents both their hectic location and quick service, with alternating shots of New York City and a printing press.

The homepage features a bold CTA button to make a rush order. With the simple layout of the product pages, customers can make a purchase in just a few clicks.

16. Sand and Stone Jewelry

The Sand and Stone Jewelry store website greets you with white background, extensive imagery, and full-width design.

Highlighted Features

• “Shop our Instagram” product feed.
• Easy product customization.
• Zoom images on the front page.

You can browse collections by category from the homepage or shop directly from the embedded Instagram feed.

The products are organized into a grid in each collection for easy browsing. When you click on a product, you can flick through multiple product images, select customization and shipping options, and read more details about the product.

17. Sodashi

Sodashi is an Australian company that creates natural skin care products. Their clean, beautiful website includes featured products, brand information, and vibrant images.

Highlighted Features

• Beautiful imagery.
• An online tool that helps you create your skincare ritual.
• Latest blog posts on the home page.

Look at the products by clicking Shop on the navigation header and filter results by category, including face care, body care, and gift sets.

Product pages include key benefits and ingredients. You can also find images, descriptions, and pricing information. In addition, there is information about how to use a product.

Overall, the Sodashi website does a good shop of representing its brand through delicate style choices and beautiful imagery.

18. Tropical Sun

Tropical Sun is a food brand focusing on ethnic spices, oils, drinks, and snacks. The online store features vibrant colors you would expect of a tropical paradise in an approachable layout.

Highlighted Features

• Straightforward, mega-menu navigation.
• Vivid colors that align with the brand.
• Customer reviews on products.

The full-width homepage features a listing of new products, a Recipes section with gridded categories, and a row of blog posts. The mega-menu navigation menu makes it easy to peruse products, recipes, and more.

19. TRUE linkswear

Whether you enjoy the occasional round of golf or you’re a regular on the greens, TRUE linkswear offers comfortable and high-quality golfing shoes and accessories with an eye toward design.

Highlighted Features

• Easy navigation.
• High-quality product images and videos.
• Product image and video zoom.

The full-width homepage features beautiful action shots. The shop navigation menu is categorized, so it’s easy to find what you need.

Browsing filters – including climate, color, or features – make finding products easy. The product pages offer beautiful images and user reviews.

20. Woolrich

Deeming themselves “The Original Outdoor Clothing Company,” Woolrich sells parkas, tops, bottoms, shoes, and accessories.

Highlighted Features

• Multiple product images on the product page.
• Big, high-quality imagery.
• Product filtering options.

The website uses a white background, and black text draws attention to the vivid imagery and beautiful product photos placed throughout the site.

The main product page is easy to browse with both filtering and sorting capabilities. Individual product pages highlight the item’s features.

21. Larq

Larq’s goal is to help you keep hydrated in a sustainable way. Their trademark is the self-cleaning water bottle, allowing you to remove impurities from water.

Highlighted Features

• Plastic waste calculator.
• Sharp images and videos combined with product animations.
• Content is available in four major languages.

Thanks to its white background, Larq’s website is easy to browse. Combined with big and sharp images, Larq gives itself a professional look and feel.

The navigation is simple to use, and you can shop for their products with a couple of clicks. 

Inside the product pages, you can adjust your order, including the bottle size or whether you want the insulated version.

22. Magic Spoon

The core idea of this company is to produce high-protein cereals that taste good. So, unlike its competitors, Magic Spoon’s products contain less sugar and fill you up better.

Highlighted Features

• Flavors featured on the home page.
• Multiple product images on the product page.
• Simple navigation.

Magic Spoon greets you with a colorful website. The full-width design combined with cartoonish images makes you want to learn more about the brand and its protein-full cereals.

23. Azteca Soccer

Is soccer your game? If you are a fan, head out to Azteca Soccer, selling everything related to soccer.

Highlighted Features

• Access to featured products on the home page.
• Write your product reviews.
• Product images from multiple angles.

Azteca Soccer offers a heaven for soccer enthusiasts. You can easily access various product departments on the home page or use the mega-menu on the top. You also have multiple filtering options inside the product pages, including brand, size, silo, or ground type.

Entering the product page, you get a detailed view of the product and shots from multiple angles, even with a zooming option.

Conclusion

The features and elements you choose to include on your eCommerce website will depend on the industry, customer needs, and personal preference. However, some of the features mentioned above are good ones to consider if you need inspiration.

Which of the above-featured elements will you incorporate into your eCommerce website design for 2023? Let us know in the comments section!