23 Top eCommerce Website Designs of 2021

It takes website visitors less than two-tenths of a second to form a first impression of your eCommerce store. If you want to draw in more customers and increase the perceived quality of your brand, then you must have a good eCommerce website design.

While web design is subjective, there are some elements that will stand out to users. These can be easily incorporated into your eCommerce shop. To give you a better idea of what these elements are and how they can be used, we’ve collected 23 inspirational examples of top eCommerce site design.

Now, let’s take a look at some of the best eCommerce sites created using a variety of platforms.

1. Bliss

Bliss is a boutique skincare brand aimed at millennials that uses cruelty-free spa ingredients to create their range of products.

Highlighted Features

• Skincare quiz to suggest custom recommended products
• New products highlighted in main menu
• Reviews categorized by skin type

The pastel color scheme of the website reflects the branding of the products. Clear categorization makes it easy to browse the website and customers can get the most out of reviews by reading those relevant to their own skin type.

If you’re new to bliss products you can use their skincare quiz to find the products that are recommended for your skin type, climate, age, and makeup routine. This quiz also acts as a lead magnet to capture email leads.

2. Allbirds

Eco apparel and footwear Allbirds uses evocative photography and a clean grid based design to showcase both its products and its “green” credentials.

Highlighted Features

• Hero image and large CTA button drive traffic to featured products
• Fullscreen video showing production process
• Direct link to materials, with animations and images showing how raw materials are processed

Allbirds knows that its biggest differentiator from its competitors is its use of eco-friendly and recycled products, and this is clear throughout the website.

Products are easy to browse by category or material and product pages display clear images in multiple angles and color variations.

3. Mollyjogger

Mollyjogger is a heritage outdoor brand, selling usefull items for fishing, hunting, and outdoor recreation. This is perfectly reflected in their website’s earthy color palette and retro typography.

Highlighted Features

• Victorian typography and graphics
• Featured product slider
• Simple grid-based product display

A perfect example of how simple can often be better, Mollyjogger achieves a highly effect design with a basic layout and on-brand images and typography.

4. Modern Urban Jungle

Modern Urban Jungle offers a curated collection of plant-themed home décor, decorative planters, and plant care items.

Highlighted Features

• Beautifully styled images
• Recently bought widget
• Instagram feed on homepage

The simple design relies on the beauty of the images to sell the products, and even browsing the categories feels like scrolling through Instagram.  A live Instagram feed of leafy interiors looks perfectly in place alongside the products featured on the homepage.

5. Magic of I

Magic of I is an Australian-based business selling planners, journals, stickers, cards, and calendars with an astrology theme.

Highlighted Features

• Fullscreen image carousels
• Customer reviews and ratings widget on homepage
• High quality product images and videos

In this crowded market, it’s important to accentuate the quality of the product. Magic of I does just this with its carefully styled product images and videos. The detailed illustrations on the products are offset with a natural color scheme and simple layout.

6. Hydro Flask

Hydro Flask is a US-based insulated water bottle company that has branded itself successfully to outdoor enthusiasts, gym goers, and image-conscious millennials alike.

Highlighted Features

• Simple black and white site design to offset the colorful product images
• Interactive customization tools
• Inspiring full-screen images increase the casual browser’s desire for the product

The Hydro Flask website is easy to navigate and shop by beverage type or situation. Customers who wish to create their very own unique hydro flask can use the online tool to create their own combination of colors

7. Bonvagon

Bonvagon is a Scandinavian home goods store that sells everything from home decoration and furniture to personal accessories and stationary.

Highlighted Features:

• Vibrant product photos
• Categories displayed on the front page

The store includes a prominent search bar, navigation bar categories, and front page product listings just to name a few elements. The white background and grid display give off a minimalist feel, and the beautifully-colored feature product images add a pop of color throughout.

8. Cinelli USA

With a bold, full-width image slider and drop down category listings, Cinelli USA takes no time to introduce you to its variety of products.

Highlighted Features:

• Product “Quick View”
• Drop down categories for easy navigation

The homepage also includes featured products with a Quick View of individual product page so as to make it easier for customer to browse their many offerings.

9. Eloquence

Eloquence is a home goods and garden brand with a focus on neutral colors, minimalist designs, and a modern-meets-classic style. The site is clean and, most importantly, easy to navigate.

Highlighted Features:

• Interactive Instagram feed on homepage
• Clean, elegant design

And did we mention the modern twist that Eloquence incorporates into their products? You can see it clearly on their site, too. The homepage features an interactive Instagram feed, a pop-up contact form, and buttons that lead to both their Instagram and Pinterest feeds.

10. Factory 43

If you’re looking for one-of-a-kind graphic print products, then Factory 43 is just what you need.

Highlighted Features:

• Easy navigation
• A variety of product photos

Factory 43 is a graphic goods shop with a variety of offerings, including shirts, wall art, totes, and mugs. The site’s five-page image slider prominently features their unique designs, and the scrolling product display offers a glimpse at their latest work.

The site is also easy to browse both with the use of categories and a homepage search bar.

11. Hansen Distillery

Hansen Distillery is a family-operated craft distillery based in Edmonton, Alberta, Canada.

Highlighted Features:

• Clear and colorful imagery
• Simple product page

The homepage seamlessly incorporates all aspects of its brand – including its products, services, blog, and Instagram feed – and it does so without overwhelming the visitor or drawing too much attention to one particular area.

The white background and black lettering keep the site from looking too busy, and Hansen Distillery lets their photos do all of the talking.

12. Leif

With a bright background, colorful images, and a cohesive yet freestyle design, Leif’s online store brings the brand’s bohemian style to life.

Highlighted Features:

• Vivid colors that align with the brand
• Clearly defined product categories

Leif is a “lifestyle shop” with a focus on “beautiful things for everyday living.” They sell beautiful boho products from categories such as home goods, artwork, jewelry and accessories, and stationary.

The site’s design is simple – with clearly defined headers and footers incorporated throughout, and a focus on colorful and well-styled imagery. The products are also easy to browse, and you can even sort by product name, price, most recent, and best selling.

13. Neon Poodle

Neon Poodle is a niche eCommerce shop that specializes in – you guessed it! – neon signs. And just as unique as their products is their site design.

Highlighted Features:

• Black site design is the perfect background for product shots
• Step-by-step online neon builder makes it easy for customers to order their own custom neon sign

This dark and moody online store sets the ideal backdrop for its bright neon lights. Simple navigation on the top menu directs visitors to its product collections and customization service.

The online neon builder is a highlight of this store. The step-by-step tool walks customers through choosing text, font, size, color, and other product options. A preview of the custom neon light as it would look in a stylish modern living room is displayed in real-time as design changes are made.

14. Nice Laundry

As the name suggests, Nice Laundry is a clothing store, but one with a niche focus – custom underwear and socks.

Highlighted Features:

• Easy navigation
• Front page grid elements

With a clean and minimalist design, Nice Laundry’s online store offers an easy-to-navigate experience. You can browse categories by clicking one of the four options at the top of the page – best sellers, underwear, socks, and customize – or scroll down to take a look at some of their featured items.

And while you can’t filter or sort the items listed on category pages, there is clearly-labeled sectioning so you can quickly find the style you’re looking for.

15. Press London

Cold-pressed juices are all the rage these days, so why not take a look around over on Press London?

Highlighted Features:

• Blog posts featured on front page
• Easy navigation
• Product filtering and sorting

This online store sells cold-pressed juices, cleanses and supplements, soups, and accessories. Browse the site by clicking on of the categories listed on the top left, or scroll through the homepage to take a look at bestsellers or to find a location near you.

The full-width page design means that all products are displayed clearly, and you can sort and filter product listings for an improved customer experience.

16. Printing New York

If you’re in need of prints for any occasion, as well as rush shipping, Printing New York is a great place to look.

Highlighted Features:

• Seasonal products featured on homepage
• A variety of product customization options

Printing New York is a graphics and printing company that sells marketing and promotion products, stationary, and more. The fast-paced full-screen background video represents both their location and their service, with alternating shots of New York City and a printing press.

The homepage also features a bold navigation bar, a prominent link to make a rush order, and an Instagram feed of actual products uploaded by customers. And the product pages include a grid layout with an Order Now overlay which makes it easy for customers to make a purchase in just a few clicks.

17. Sand and Stone Jewelry

The Sand and Stone Jewelry store website aims to tell a story, and it does so with its clean, white background and large lifestyle product shots interspersed with poetic copy.

Highlighted features:

• “Shop our Instagram” product feed
• Easy product customization

From the homepage you can browse collections by category or shop directly from the embedded Instagram feed.

Products in each collection are displayed in a grid for easy browsing. When you click on a product you can flick through multiple product images, select customization and shipping options, and read a detailed description of the product.

18. Sodashi

The Sodashi website is a clean, beautiful one that includes featured products, brand information, and vibrant images. The smooth transition from one section to another promote a delicate, yet cohesive style.

Highlighted Features:

• Seamless sectional transitions
• Beautiful imagery

Take a look at the products by clicking Shop on the navigation header, and filter results by category including face care, body care, and gift sets. Each product includes an image, description, and price listing so you can easily compare inventory as you shop.

Overall, the Sodashi website does a good shop in representing their brand through delicate style choices and beautiful imagery.

19. Soulful Hues

Soulful Hues is an India-based sartorial studio that sells beautifully-crafted and designed clothing items with an Indian flare. The full-width image slider displays the various styles offered by the brand, and the homepage includes a brand video and Season Must Haves.

Highlighted Features:

• A “Sketchbook” tool to create your own outfits
• Vibrant imagery that aligns with the brand

The online store even features a “Sketchbook” – a tool that enables you to create your very own custom-made outfit so you can uniquely browse product offerings.

If you’d prefer to just take a casual look around, you can click Shop at the top of the page and filter search results by style and/or collection. And if you need more ideas, you can also feel free to peek their expertly-styled Lookbook.

20. Tropical Sun

Tropical Sun is a food brand with a specialty focus on ethnic spices, oils, drinks, and snacks. The online store features vibrant colors one would expect of a tropical paradise, and an easy-to-maneuver layout.

Highlighted Features:

• Clear, direct navigation
• Vivid colors that align with the brand
• Product sorting

The full-width homepage features a listing of new products, a Recipes section with gridded categories, and a row of blog posts. And the drop down navigation menu makes it easy to peruse products, recipes, and more.

21. TRUE linkswear

Whether you enjoy the occasional round of golf, or you’re a regular on the greens, TRUE linkswear offers comfortable and high-quality golfing shoes and accessories with an eye towards design.

Highlighted Features:

• Easy navigation
• High-quality product images and videos
• Product image and video zoom

The full-width homepage features beautiful action shots, and the shop navigation menu is broken down into clear categories so it’s easy to find what you need. Browsing filters makes it easy to find products based on style, design, material, gender, and other criteria, and the product pages offer beautiful product images and user reviews.

22. HumanCharger

HumanCharger is a bright light therapy company with a unique product – one which this Finnish company claims recharges and energizes you throughout the day.

Highlighted Features:

• Beautiful product imagery
• Clean, streamlined design

The homepage includes beautiful imagery, user reviews, and product benefits. The top-of-the-page navigation bar also makes it easy to move from one page to another, and the product page features up close product shots.

23. Woolrich

Deeming themselves “The Original Outdoor Clothing Company,” Woolrich sells parkas, tops, bottoms, shoes, and accessories.

Highlighted Features:

• “Related Products” and “Customers Also Viewed” tabs
• On-page product reviews

The website uses a white background and black text draws attention towards the vivid imagery and beautiful product photos placed throughout the site. The main product page make it easy to browse with both filtering and sorting capabilities, and individual product pages clearly highlight the item’s features and reviews.

Conclusion

The features and elements that you choose to include on your eCommerce website will depend on industry, customer needs, and personal preference. However, some of the above-mentioned features are good ones to consider if you need a bit of inspiration

Which of the above featured elements will you be incorporating into your eCommerce website design for 2021? Let us know in the comments section!