What is a Chargeback?
A chargeback is a reversed transaction that returns money to a customer after they have completed payment, usually by credit…
A chargeback is a reversed transaction that returns money to a customer after they have completed payment, usually by credit…
Cookies are small files that contain information about a user. Websites use cookies to track users and identify them when…
A Call to Action or CTA is a prompt to a user to get them to perform a specific immediate…
Cart abandonment is the term used to describe when a customer adds items to their shopping cart but leaves your…
A CRM or Customer Relationship Management platform is a system for managing customer data and all your interactions with customers….
Bookkeeping is the process of recording financial transactions for a business. Bookkeeping is a subset of accounting and is used…
Branding is a marketing practice that helps customers to build an image of a company in their mind with a…
Bounce rate can mean different things whether you’re considering it in the context of your website or your email marketing….
The business to consumer (B2C) model means selling products and services directly to consumers for personal use. B2C companies may…
B2B, short for “business to business” is a business model in which products and services are created for other businesses…
A brick-and-mortar store is an actual physical store that customers can shop at in person. Many retail businesses have a…
A Bank Identification Number (BIN) is a series of 4 to 6 numbers on a credit or debit card that…