7 Best Shopify Themes for Fashion and Clothing Brands (2023)

Inside this article

When you enter an online store with your browser, what is the first thing you notice? The layout of the store, of course.

The layout dictates how well the visitor turns into a buying customer, and it defines the overall user experience, too.

What to Look for in a Shopify Theme?

Picking the right theme makes all the difference in your store’s success. That’s why I created a minimum list of features a theme should have:

Mobile responsive: It works with every device, whether it’s desktop browsers, mobile phones, and tablets.
Built for speed: The codebase is optimized, and the theme loads fast.
Demo version: You should be able to test the theme before purchasing it.
Theme customization: The theme has enough customization options to match your brand.
Support: After you have purchased the theme, you should have access to a channel answering your questions.
Features: Only you know the specs of your Shopify store and what you want from your theme. Based on your demands, you’ll eventually pick the theme that’s the best fit for you.

All the themes listed in this article match the first five criteria. And while you know the sixth point best, all the themes listed here will help you build a solid foundation for your Shopify store.

1. Wokiee

Wokiee is a multi-purpose theme for Shopify.

The theme contains 86 gorgeous homepage layouts, and the developer promises to deliver one new skin every week. You can build either a multi-product store or one focusing on a single product.

Wokiee also contains various layout options for the shop pages and product pages. And if you need to tweak the content even further, you have 99+ content blocks at your disposal.

Wokiee helps you save money, as you don’t have to purchase separate plugins to get specific functionality in your site. For instance, features like a mega menu, wishlist, or related products are already built-in.

💵 Price: $69

2. Handy

Handy is a multi-purpose theme, which helps you to build your Shopify storefront fast. The theme contains an importer tool, which brings demo content to your site with a single click.

Handy contains 20+ pre-designed shops in one theme package, so you can find a proper layout to support your brand. In addition, you get over 50 content blocks for adjusting the content even further.

This theme also has a custom settings panel, which gives you even more customization options.

Handy ships with a feature called the Advanced Custom Field editor. With the tool, you can add meta information, or custom fields, to your store.

Handy is also a money-saver since some functionality that would otherwise require a plugin is already built-in. These features include live search, currency converter, or wishlist.

💵 Price: $59

3. Kala

Kala helps you build a unique clothing or fashion store with its 140 sections, 12 header options, and four footer variations. It’s a mobile-optimized theme, so anyone with any device can shop in your store.

With one-click installation, you get 80+ homepage presets, helping you to build a storefront based on your needs.

Kala also comes with nice built-in goodies that give your visitor a unique shopping experience.

For instance, with Image Slider, you can visually build a slider to present your offers and products. You also get zoomable images that help your customers to view the product details easier. They can also use color and size swatches to help with the final purchase decision.

The theme is optimized for speed. And with the built-in Ajax functionality, only the specific part of the page that needs refreshment is loaded, not the whole page. This technique ensures a better user experience for the customer.

💵 Price: $69

4. Turbo Theme / Florence

If you associate the name of the theme with speed, you are correct. The Turbo theme is optimized for fast page downloads, no matter which device you are using.

The theme implements fast page loading in various ways.

For instance, Turbo will try to detect the page you load next in advance. It starts loading the page in the background, so when your customer finally enters it, the page is already loaded.

The theme also provides other nice features for your online store.

These features include a mega menu with five layouts, each with a maximum of five columns. And with predictive search, you get to see the live results under the search form as you type. When you click any of the results, you will land directly on the product page.

💵 Price: $350

5. Retina Theme / Amsterdam

Want to run an online fashion shop with a high-end boutique style? If you do, then Retina is your theme.

The theme contains many built-in styles, and this particular package, the Amsterdam, is the default style. You get other built-in layouts (Austin, Montreal, and Melbourne), too, when you purchase Retina.

The theme is optimized for large images. You can also display your products with slideshows, videos, and full-width banners.

On the product pages, you can display your collection in a grid layout. If you click any of the images, you can view the product details. And if you decide to click the Quick Shop overlay button, you can add the product to the shopping cart and then move to checkout.

The theme contains a slide-out cart for editing or adding items to it without leaving the shop page. You can also use a FAQ template to answer your customers’ frequently asked questions.

Retina also has built-in newsletter support, so you can start collecting email leads from your store visitors.

💵 Price: $180

6. Shella

Shella is a multipurpose Shopify theme. It says it’s the fastest Shopify theme on the market.

The theme contains over 99 pre-designed pages to choose from. On top of ready-made layouts, you can also choose from many skin options to customize your store even more.

Shella contains many features you’d look for in a modern theme.

Features like infinite scrolling on the collection pages, rich product filtering, multi-currency at the checkout, or mega menu builder will help increase customer satisfaction.

💵 Price: $79

7. Flex

Flex is one of the most configurable Shopify themes on the market today.

You have 13 style variants at your disposal. Combined with the multiple layouts and section options and a chance to add custom CSS, your imagination is the only limit to your store’s layout.

On top of flexibility, the Flex comes with four header and four footer styles you can choose from. You can further customize the headers and footers with your CSS.

The theme comes equipped with a mega menu, blog pages, newsletter pop-up, slideshow component, and map component.

Although Flex doesn’t contain all the bells and whistles like some other themes in this post, it’s still a powerful choice for your online shop.

💵 Price: $450

Shopify Themes for Fashion and Clothing Brands: The FAQ

Here are some commonly asked questions regarding Shopify Themes.

Are Shopify themes worth it?

Absolutely yes. Unless you have unique design needs that only a hired developer/designer can create, you should purchase a premium Shopify theme.

Remember that in most cases, you are not just purchasing the theme but also the support and future updates too. So usually, with a relatively small price, you get more than just the theme.

How many themes can I add to my Shopify account?

The maximum is 20 themes, although the number depends on your plan.

Is it easy to change themes in Shopify?

Yes, it is.

First, login into your Shopify admin panel. Then, under Sales Channels > Online Store, choose Themes.

Once you go to the Theme Library section, upload the theme zip file by clicking on the Add Theme button.

Alternatively, you can either choose the Explore free themes button in the Free Themes section or the Visit Theme Store button in the Shopify Theme Store section for more themes.

Once you have added and customized the theme, choose Actions > Publish to go live with the layout.

Can I customize Shopify Themes?

Yes, you can, and you should.

When you install a Shopify theme, you rarely use it as is. Instead, you’ll tweak the template based on your needs first. Only then you go live with your store.

How do I customize themes in Shopify?

First, log in to Shopify admin view. Then, under Online Stores > Themes, pick the theme you want to customize, and click the Customize button.

The Customize button opens the theme editor view, where you can edit various parts of the theme, like images, texts, headers, or footers.

The number of customization options depends on the theme.

Closing Thoughts

There are a plethora of Shopify themes available for building an online clothing or fashion store. In this post, we gathered the most interesting ones you should try first.

All the themes mentioned in this post have a demo version, so you can test drive them first before making a final decision.

But now on to you: What’s your favorite Shopify theme for building an online clothing/fashion store? Let us know in the comments below.